Clik here to view.
Tip for PR Students: Follow Current Events (Take Your Medicine)
Today at the West Michigan PRSA chapter event on using video in public relations campaigns, I talked to a couple of people about the accelerating trend of college students being virtually unaware of...
View ArticleClik here to view.
The Case for Investing in the Mobile Web Continues to Build
Too many resources are sucked up by the process of designing and re-designing our websites. We’re wasting valuable time poring over navigation, color palettes and spiffy Flash animation. None of those...
View ArticleClik here to view.
Get up Get up and Get Get Get Down – the AUA is a Joke in Your Town
In the interest of transparency, I must confess that my first attempt to persuade my organization to adopt the social media policy I wrote for it as written hasn’t been successful (but I endeavor to...
View ArticleClik here to view.
How Not to do Social Media Case Study – Southern Illinois University...
Right now, the Southern Illinois University Carbondale is in the middle of a contract negotiation dispute which has resulted in a strike by the tenured faculty. As one would expect in a situation such...
View ArticleClik here to view.
Internships are Study Abroad Experiences
Ideally, Internships aren’t just about getting resume-filler. They’re about practical experience, networking, and portfolio-building. One aspect of internships that most of us take for granted is the...
View Article
